After working with Motorola, Sanex, Alcomm, Modotel, Verxion, and Nexian, this time embracing Esia LG Mobile as the mobile phone maker, Esia add to the ranks of bundling phones with the launch of CDMA mobile phones equipped with camera and FM radio cheapest in Indonesia, namely LG ID6100 .
"We feel very honored to be working with Bakrie Telecom. Bakrie Telecom is one of the provider of the largest CDMA-based FWA networks in Indonesia," said Kim Jae Hong, Senior Manager, Sales and Marketing, LG Mobile Indonesia, on the sidelines of the launch press conference latest package titled Hape Esia Expression in Jakarta, Thursday, September 18, 2008.
In addition, according to Kim, LG and Bakrie Telecom also has the same vision, that desire for communication at all levels, both hi-end and low-end.
"We recognize our product range which digelontorkan in Indonesia, mostly still in the middle to upper level. Therefore, to enlarge our market began reaching low-and mid-end market," said Kim representing CDMA mobile phone manufacturers which currently claims the largest market share in United States.
Package includes Expression Hape Esia CDMA mobile phone LG ID6100 series and Esia starter pack with bonus talk-time 10,000. Purchasers of this package are also entitled to free bonus phone 100 minutes per month to other local Esia users for one full year.
Speaking of features, Hape Esia expression can be said far surpasses the features on mobile phones in its price class. "In Hape Esia Expression embedded VGA camera capable of 4x digital zoom, 65 thousand color screen, FM radio, speakerphone, phonebook capacity of 500 names, 100 SMS, and some games," said Ridzki Kramadibrata, EVP of Marketing Products and CRM Bakrie Telecom, in the same place.
Not much different from the previous bundling phone, Hape Esia Expression is also equipped with content My Esia Menu, Stopwatch, Calculator, Unit Converter, and World Clock.
"We hope the variants HP Esia a number of increasingly numerous and
various types are no longer segmented for hi-end class. With the launch of bundline Esia and LG ID6100, now low-mid end market can have a CDMA camera phone, "said Nadia Diposandjoyo, VP Corporate Communications Bakrie Telecom.
One fruit of this expression Hape Esia package reportedly will be marketed at a price of Rp 599 thousand.